{"id":54510,"date":"2026-09-09T11:39:00","date_gmt":"2026-09-09T09:39:00","guid":{"rendered":"https:\/\/www.panoramamarbella.com\/?p=54510"},"modified":"2026-09-09T13:07:09","modified_gmt":"2026-09-09T11:07:09","slug":"panorama-tete-recommandations-ia","status":"publish","type":"post","link":"https:\/\/www.panoramamarbella.com\/fr\/news\/panorama-tete-recommandations-ia","title":{"rendered":"Panorama Properties en t\u00eate des recommandations de l\u2019IA pour l\u2019immobilier \u00e0 Marbella"},"content":{"rendered":"\n\n<h2 class=\"wp-block-heading\">Panorama Properties b\u00e9n\u00e9ficie de la meilleure visibilit\u00e9 globale lorsque les principales plateformes d\u2019IA recommandent des agences immobili\u00e8res \u00e0 Marbella.<\/h2>\n\n\n<div class=\"lead\"><p>Un rapport ind\u00e9pendant publi\u00e9 a class\u00e9 Panorama Properties comme la premi\u00e8re agence immobili\u00e8re dans les recherches et recommandations li\u00e9es \u00e0 l\u2019immobilier \u00e0 Marbella, enregistr\u00e9es sur quatre grandes plateformes d\u2019IA.<\/p>\n<\/div>\n\n\n<ul class=\"table-index list-unstyled p-4 p-lg-5 ms-0 bg-light\"><li class=\"text-uppercase fw-bold mb-3\">Table des mati\u00e8res<\/li><li><a href=\"#panorama+properties+beneficie+de+la+meilleure+visibilite+globale+lorsque+les+principales+plateformes+dia+recommandent+des+agences+immobilieres+a+marbella\">\nPanorama Properties b\u00e9n\u00e9ficie de la meilleure visibilit\u00e9 globale lorsque les principales plateformes d\u2019IA recommandent des agences immobili\u00e8res \u00e0 Marbella.\n<\/a><\/li>\n<li><a href=\"#conclusions+de+letude\">\nConclusions de l'\u00e9tude\n<\/a><\/li>\n<li><a href=\"#lia+recommande+panorama+lia+consulte+panorama\">\nL\u2019IA recommande Panorama. L\u2019IA consulte Panorama\n<\/a><\/li>\n<li><a href=\"#regardez+la+video+sur+instagram\">\nRegardez la vid\u00e9o sur Instagram\n<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9tude a enregistr\u00e9 3 892 r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA \u00e0 partir de 20 questions li\u00e9es \u00e0 l\u2019immobilier dans huit langues, en utilisant ChatGPT, Google AI Mode, Gemini et Claude afin d\u2019analyser quelles agences immobili\u00e8res de Marbella apparaissaient dans les recommandations et les recherches de biens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Panorama Properties s\u2019est class\u00e9e N\u00ba1 au classement g\u00e9n\u00e9ral, arrivant en t\u00eate dans cinq des huit langues test\u00e9es : anglais, allemand, fran\u00e7ais, n\u00e9erlandais et danois. Elle a \u00e9galement \u00e9t\u00e9 l\u2019une des deux seules agences \u00e0 rester dans le top cinq dans les huit langues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9sultats mettent en \u00e9vidence la forte pr\u00e9sence de Panorama sur le march\u00e9, sa port\u00e9e internationale et sa pertinence par rapport aux questions que se posent aujourd\u2019hui les acheteurs immobiliers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusions de l&rsquo;\u00e9tude<\/h2>\n\n\n\t<figure class=\"wp-caption aligncenter wp-block-acf-wpimage\">\n\t<picture><source width=\"1055\" height=\"1491\" srcset=\"https:\/\/media.panoramamarbella.com\/imgV1\/B95mbh8olwFQm~uCT2wPZMb8hll4wghQQQq6YWg0~c~U_DrmgY8pGP8pqaDzA6mvjyI_OPtcrHD_aKxAUQW6tCv9uXQ45id9D_68PIo4a5lh~GfoqsgfweIJuaTiIAWB9wpFSXjvF4XADP9OeUTtxYWYoGouRFvbggE7JzSTLR6_.png 1055w\" type=\"image\/webp\"><img decoding=\"async\" class=\"img-fluid\" loading=\"lazy\" width=\"1055\" height=\"1491\" alt=\"Rapport IA Propelos 2026\" src=\"https:\/\/media.panoramamarbella.com\/imgV1\/B95mbh8olwFQm~uCT2wPZMb8hll4wghQQQq6YWg0~c~U_DrmgY8pGP8pqaDzA6mvjyI_OPtcrHD_aKxAUQW6tCv9uXQ45id9D_68PIo4a5lh~GfoqsgfweIJuaTiIAWB9wpFSXjvF4XA.png\"><\/picture>\t\t\t<figcaption class=\"wp-caption-text\">\n\t\tL\u2019IA transforme la mani\u00e8re dont les acheteurs internationaux d\u00e9couvrent l\u2019immobilier \u00e0 Marbella et les agences qui l\u2019accompagnent.\t\t<\/figcaption>\n\t\t\t<\/figure>\n\t\n\n<blockquote class=\"testimonial bg-secondary bg-opacity-10 text-dark wp-block-acf-blockquote\">\n    <p>Qui l\u2019IA recommande lorsque les acheteurs posent des questions sur Marbella<br \/>\n<br \/>\nLes acheteurs demandent \u00e0 ChatGPT quelle agence immobili\u00e8re choisir et y saisissent \u00e9galement leurs recherches de biens. Pendant une semaine au mois d\u2019ao\u00fbt, nous avons pos\u00e9 ces deux types de questions \u00e0 quatre assistants IA au sujet de Marbella, dans les huit langues parl\u00e9es par ses acheteurs, allant de \u00ab quelle agence devrais-je choisir ? \u00bb \u00e0 \u00ab villas \u00e0 vendre \u00e0 Marbella \u00bb, et nous avons enregistr\u00e9 toutes les agences cit\u00e9es dans les r\u00e9ponses. Chaque nom a \u00e9t\u00e9 v\u00e9rifi\u00e9 afin de confirmer qu\u2019il correspondait \u00e0 une entreprise r\u00e9elle et active.<br \/>\n<br \/>\n\u2013 Propelos indice de visibilit\u00e9 IA \u2013<\/p>\n    \n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019IA recommande Panorama. L\u2019IA consulte Panorama<\/h2>\n\n\n\t<figure class=\"wp-caption alignright wp-block-acf-wpimage\">\n\t<picture><source width=\"1170\" height=\"876.915\" srcset=\"https:\/\/media.panoramamarbella.com\/imgV1\/B95mbh8olwFQm~uCT2wPZMb8hll4wghQQQq6YWg0~c~U_DrmgY8pGP8pqaDzA6mvjyI_OPtcrHD_aKxAUQW6tDpT96DX~2usfrhTfwsgYmSATPp2XkzU~8ISOTjqEKTKb_kUTqTRbajGs77DfSc9R1plYhLoVL3jaSSAf0IAAH9DC0aKzfYYgaNp6z9uFX3mt811f3muUpmu.webp 1170w\" type=\"image\/webp\"><img decoding=\"async\" class=\"img-fluid\" loading=\"lazy\" width=\"2000\" height=\"1499\" alt=\"Vue a\u00e9rienne des bureaux de Panorama \u00e0 Marbella, entour\u00e9s de palmiers et de jardins, avec la mer M\u00e9diterran\u00e9e en arri\u00e8re-plan.\" src=\"https:\/\/media.panoramamarbella.com\/imgV1\/B95mbh8olwFQm~uCT2wPZMb8hll4wghQQQq6YWg0~c~U_DrmgY8pGP8pqaDzA6mvjyI_OPtcrHD_aKxAUQW6tDpT96DX~2usfrhTfwsgYmSATPp2XkzU~8ISOTjqEKTKb_kUTqTRbajGs77DfSc9R1plYhLoSnQFMTG3H8lgtLg87zuydxc-.jpg\"><\/picture>\t\t<\/figure>\n\t\n\n\n<p class=\"wp-block-paragraph\">Panorama n\u2019est pas seulement recommand\u00e9e par les assistants IA. Son site Internet fait \u00e9galement partie des sources qu\u2019ils consultent pour r\u00e9pondre aux questions des acheteurs sur l\u2019immobilier \u00e0 Marbella. Sur les 11 questions portant sur les agences et les recherches immobili\u00e8res utilis\u00e9es pour le classement de l\u2019indice de visibilit\u00e9 IA, panoramamarbella.com a \u00e9t\u00e9 le site d\u2019agence immobili\u00e8re le plus consult\u00e9, avec 332 citations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le rapport refl\u00e8te une \u00e9volution dans la mani\u00e8re dont les acheteurs immobiliers recherchent des informations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus des moteurs de recherche traditionnels et des portails immobiliers, les acheteurs demandent d\u00e9sormais aux assistants IA quelles agences choisir, effectuent des recherches conversationnelles de biens telles que \u00ab <a href=\"https:\/\/www.panoramamarbella.com\/fr\/proprietes\/villas-maisons-isolee\">villas \u00e0 vendre \u00e0 Marbella<\/a> \u00bb et les utilisent pour comprendre le processus d\u2019achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant qu\u2019agence immobili\u00e8re la plus ancienne de Marbella, <a href=\"https:\/\/www.panoramamarbella.com\/fr\/a-propos\">Panorama fait partie du march\u00e9 immobilier local depuis 1970<\/a>. Aujourd\u2019hui, sa position N\u00ba1 dans l\u2019indice de visibilit\u00e9 IA montre comment cette r\u00e9putation de longue date se prolonge dans une nouvelle \u00e8re de l\u2019immobilier, Panorama s\u2019imposant comme l\u2019agence la mieux class\u00e9e au classement g\u00e9n\u00e9ral dans les recommandations de l\u2019IA destin\u00e9es aux acheteurs internationaux qui recherchent des biens \u00e0 Marbella, notamment des r\u00e9sidences et des villas de luxe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Regardez la vid\u00e9o sur Instagram<\/h2>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DdD_VpmsEyh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DdD_VpmsEyh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DdD_VpmsEyh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Panorama Properties Marbella (@panoramamarbella)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n<article class=\"col w-100 position-relative mt-5 wp-block-acf-banner\">\n    <div class=\"d-flex flex-wrap flex-column flex-xl-row align-items-start align-items-xl-end gap-4 w-100 bg-secondary text-white p-4\">\n        <div class=\"d-flex flex-column\">\n\t\t\t            <a href=\"https:\/\/www.panoramamarbella.com\/fr\/bulletin-information-sur-immobilier\" class=\"stretched-link text-white text-decoration-none\" title=\"Tu aimes ce que tu lis ?\">\n\t\t\t\t<h2 class=\"text-white mb-3\">Tu aimes ce que tu lis ?<\/h2>            <\/a>\n\t\t\t            <p class=\"mb-0\">\n                Abonne-toi \u00e0 notre newsletter pour recevoir des articles passionnants, du contenu exclusif et les derni\u00e8res actualit\u00e9s.            <\/p>\n\t\t\t        <\/div>\n\t\t        <span class=\"btn btn-outline-light ms-xl-auto\">Panorama newsletter<\/span>\n\t\t    <\/div>\n<\/article>\n\n\n\n\n<p class=\"mkt-link mt-4 wp-block-paragraph\"><strong>Source&nbsp;:<\/strong> <a href=\"https:\/\/propelos.com\/insights\/marbella-ai-visibility-index-august-2026\" target=\"_blank\" rel=\"noopener\">Indice de visibilit\u00e9 IA<\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Panorama Properties s\u2019est class\u00e9e N\u00ba1 du premier Indice de visibilit\u00e9 IA de Marbella, bas\u00e9 sur des milliers de recherches immobili\u00e8res et recommandations d\u2019agences g\u00e9n\u00e9r\u00e9es par IA.<\/p>\n","protected":false},"author":3,"featured_media":54586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[209],"tags":[],"class_list":["post-54510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-distinctions-panorama"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.panoramamarbella.com\/fr\/wp-json\/wp\/v2\/posts\/54510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.panoramamarbella.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panoramamarbella.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.panoramamarbella.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panoramamarbella.com\/fr\/wp-json\/wp\/v2\/comments?post=54510"}],"version-history":[{"count":14,"href":"https:\/\/www.panoramamarbella.com\/fr\/wp-json\/wp\/v2\/posts\/54510\/revisions"}],"predecessor-version":[{"id":54711,"href":"https:\/\/www.panoramamarbella.com\/fr\/wp-json\/wp\/v2\/posts\/54510\/revisions\/54711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.panoramamarbella.com\/fr\/wp-json\/wp\/v2\/media\/54586"}],"wp:attachment":[{"href":"https:\/\/www.panoramamarbella.com\/fr\/wp-json\/wp\/v2\/media?parent=54510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panoramamarbella.com\/fr\/wp-json\/wp\/v2\/categories?post=54510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panoramamarbella.com\/fr\/wp-json\/wp\/v2\/tags?post=54510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}