Panorama Properties ranks Nº1 overall in AI recommendations for Marbella real estate.
A new independent report has ranked Panorama Properties as the Nº1 real estate agency overall in AI searches and recommendations relating to Marbella property.
The study analysed 3,892 AI responses to 20 property-related questions in eight languages, using ChatGPT, Google AI Mode, Gemini and Claude to record which Marbella estate agencies appeared in recommendations and property searches.
Panorama Properties ranked Nº1 overall, leading in five of the eight languages tested: English, German, French, Dutch and Danish. It was also one of only two agencies to remain in the top five across all eight languages.
The results highlight Panorama’s strong market presence, international reach and relevance to the questions today’s property buyers are asking.
The study's findings
AI is changing the way international buyers discover Marbella property and the agencies behind it
Who AI recommends when buyers ask about Marbella
Buyers ask ChatGPT which estate agent to use, and they type their property searches into it too. Over one week in August we put both kinds of question to four AI assistants about Marbella, in the eight languages its buyers speak, from “which agency should I use” to “villas for sale in Marbella”, and recorded every agency the answers named. Each name was checked against a real trading company.
– Propelos AI Visibility Index –
AI recommends Panorama. AI reads Panorama
Panorama is not only being recommended by AI assistants. Its website is also one of the sources they turn to when answering buyers’ questions about Marbella property.
On the 11 agency and property-search questions used for the ranking, panoramamarbella.com was the most consulted estate-agency website, with 332 citations.
The report reflects a change in the way property buyers are searching for information.
Alongside traditional search engines and property portals, buyers are now asking AI assistants which agencies to use, searching conversationally for properties such as “villas for sale in Marbella”, and using them to understand the buying process.
As Marbella’s longest-established real estate agency, Panorama has been part of the local property market since 1970. Today, its Nº1 position in this 2026 report reflects how that long-standing market presence continues into a new era of real estate.
More than five decades on, Panorama remains at the forefront of how international buyers discover luxury property in Marbella.
